CEHAT - Leo Burnett, India
CEHAT, the Centre for Enquiry Into Health and Allied Themes, had approached us to create a film to help raise awareness about the growing numbers of female foeticide in India, especially in the urban cities.
The Radio spot that we created helped us win a Silver Cannes Lion, the first-ever Radio Cannes Lion won from India, as well as metals at New York Festival and the AWARD awards.
Olay
While working at Saatchi & Saatchi, Singapore I led the development of an Olay campaign featuring Jesinta Campbell. Created for Australia, the clients wanted to break away from the usual formula of Olay ads and add a bit of authenticity and Jesinta’s spirit to the film.
McDonald’s India
Challenge: McDonald’s was looking for a new campaign for their new Happy Price menu.
Idea: The team came up with the ‘Purane zamane ke daam’ (Prices from the old times) tagline. And the two films showcased in a witty way how on hearing that the price of McDonald’s happy price menu @ Rs 20, would immediately make you relive and enact memories from your past.
In the film featuring an elderly couple, the husband goes back to eloping with his wife again, while the film that features a retired Colonel sees him go back to the battlefield.