Panadol Chinese New Year campaign, 2021
Challenge: In the middle of the Pandemic, Panadol wanted to send out a heartfelt message and own rituals or moments during Chinese New Year celebrations.
Idea: The ‘Strength of Traditions’ campaign took inspiration from the rising trend of youngsters stepping up to preserve local traditions and cultures within both their community and their family. Which was especially heightened during the pandemic.
The films and social assets were released across Malaysia, Singapore and Taiwan.
Polident
Challenge: Polident has always communicated the benefits of its denture adhesive and cleanser in a social context. However, with the pandemic and many staying at home or wearing masks, people had stopped wearing their dentures and weren’t purchasing Polident.
Idea: We came up with a reframed value benefit of wearing dentures regularly, even at home, and showed how Polident improves denture fit, comfort and hygiene, to keep them lasting for longer.