PediaSure Education Campaign
Challenge: PediaSure helps kids with growth issues become taller. However, it’s an issue that parents don’t realise their kids may have.
Idea: By reframing daily encounters, we encouraged parents to keep a lookout for the tell-tale signs where their child’s height could be hiding a growth issue. And pushed them to take the PediaSure AR Growth test that we created on Instagram and Facebook.
Results:
In just 1 month, the IG filter had 738K impressions which were 3X more than what was estimated. Of which 146K users opened the filter to try 47K users captured the videos/photos 3.5K users shared on their FB/IG.
PediaSure Sucrose-Free
Challenge: Some parents would have considered or chosen PediaSure, but think that it is too sweet.
Idea: We mapped out an entire digital journey with the ‘Taste kids love, growth moms like’ campaign and got moms who are concerned about their kid’s growth to choose new sucrose-free PediaSure over other Growing Up Milk or Fresh Milk.
